How did Switzerland conquer the world of watchmaking?

When the name of a wristwatch is mentioned, most of our minds automatically drift towards the Alps and the legendary Swiss brands. But did you know that this small European country initially had no role in the world of watchmaking? The story of Switzerland becoming the beating heart of watchmaking is filled with creativity, migration, competition, and innovation; a journey that began in the Middle Ages and peaked with the Industrial Revolution and the birth of brands like Rolex, Patek Philippe, and Audemars Piguet. In this video, we take a journey into the heart of history, from when French refugees brought the art of watchmaking to Geneva, to the era when Swiss watches conquered the world with their unparalleled precision. If you want to know what lies behind this legendary success and why Swiss watches are still a symbol of credibility and elegance, don't miss this story.